SEO (Search Engine Optimizaton)· 검색엔진 최적화

랭골리어 컴파니(Langolier Company)는 운영기획팀, SEO 1팀, SEO 2팀, 컨텐츠 생성팀, CRM팀 등 5개팀으로 구성되어있습니다. SEO 팀이 두팀이나 있다는 것은 그만큼 중요한 영역이라는 것을 염두에 둔 팀구성인데요. 사실은  뻥입니다. 다 혼자합니다. 네. (먼산)

 SEO 를 도입하여 검색결과에서 상위에 표시되었다고 해도 트래픽이나 재방문자의 수가 반드시 정비례로 늘어나는 것은 아닙니다. 웹 사이트는 소비자의 이점, 상품과 컨텐츠의 매력, 사용하기 편리한 웹사이트의 구조 등이 복합적으로 뒤얽혀 성공에 이르게 됩니다. 성공이라면 무엇일까요..-_-? 다시말해 SEO 는 웹사이트를 효과적으로 알리는 경로를 확보한다는, 마케팅의 한 면을 구성하는 요소일 뿐입니다.

 SEO 의 실시에 앞서 검색엔진의 알고리즘에 대한 지식이 필요합니다. 예를 들면 구글은 이렇고 네이버는 이렇다드라. 야후는 이렇다던데. ? 대개의 검색엔진의 기본 알고리즘은 비슷하지만 검색엔진별로 약간씩 정책이 다릅니다. 사이트에 SEO를 적용하려면 그러한 알고리즘을 의식한 웹사이트 구조자체의 최적화가 필요한데요. 따라서 현 시점에서는 플래시나 자바스크립트의 사용을 자제하여 웹사이트의 디자인을 희생하는 트레이드오프(Trade-Off)도 발생합니다. 통 플래쉬 블로그가 있다면 참 정체성이 모호한 사이트겠죠. 너는 도대체 무엇이냐. 아울러 무버블타입의 정적 HTML 생성은 태생 자체가 SEO에, 특히 구글에 최적화되어 있는 놈이라고 볼수 있습니다.

 SEO 구축단계에서 최적화했더라도 한달에 몇번씩 알고리즘을 바꾸거나 검색결과를 전혀 새롭게 표시하는 등 검색 엔진이 계속 진화하는 이상 최적화한 웹사이트를 그대로 오랫동안 유지하는 일은 불가능합니다. 다시말해 자기 사이트를 항상 상위에 표시하려면 끊임없이 파인튜닝(미세조정)을 되풀이해야합니다. 랭골리어 컴파니(Langolier Company)도 블로그 생성 초기에, 컨텐츠 생성과 함께 항상 SEO 를 염두에 두고 운영하고 있습니다. 모니터링 결과는 만족스럽지만 알고리즘에 대한 이해부족인지 뜻대로 안될때도 있습니다. 어렵고, 시간 오래걸리는.  장기의 난제 그러니까 풀리지 않는 신비 정도인 SEO 되겠습니다.

SEO에 대해서는 지속적으로 다룰 키워드이기 때문에 이만 줄이겠습니다 :)

*관련용어 : (SEM : Search Engine Marketing/검색엔진마케팅), PPC(Pay per Click)

*CF : www.info-sourcing.com/SEO_SEM.htm

Search Engine Optimization Search Engine Marketing (SEO & SEM)

Home: Services � Search Engine Solution Our Search Engine Solution is double edged sword targeting Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Top search engine results relies on outstanding optimization techniques for static and dynamic websites and consistent marketing practices to stay abreast of your competitors. InfoSourcing's in-depth knowledge in  search industry can ensure success over the web by implementing the latest search engine algorithm, resulting in top results. We have worked closely with small and medium business, search engine vendors and software providers in providing an end-to-end solution. See our outline of SEO and development Process that we follow. Our SEO Package covers end-end See our sample keyword results of our client Keyword analysis Code Optimization Keyword research and analysis will provide you an insight to your business and exposes your website to strategically target potential keywords which have greater KEI factor Optimize your static or dynamic code and keeping a search engine friendly address allowing spiders to crawl through your content and maximize your keyword density Website Submission Inbound and Outbound Links Submission to 50+ major search engines and other network allows your website to be crawled for better results. Submit to Google and Yahoo sitemaps for corporate and ecommerce websites.   Increase your Page rank by having inbound links from various websites partnered with third party network paid and organic linking's allows your website to rank up. Content Writing Data Feeds Content Optimization is key for all overall SEO success, search engines loves content. We optimize your content for search engines, the more informative your website, higher the ranking.     Data feeds un-ties your exposure of your products to world wide customers. We generate data feeds for Froogle, BizRate, eBay, PriceGrabber and other Price comparison engines.

Web Services SEO Code Optimization - Search Engine Optimization (SEO) is key to dynamic websites. This requires passing of information from client browser to server to fetch data and display. Most of the dynamic websites display content from database showcasing to shoppers/visitor based on queries (eg: show all categories, show all products, search for products etc).  SEO optimization includes following code changes: Well defined Title, Meta keywords and description Images and alternate tags defined Header tags defined to highlight page content Organize content Search engine friendly URL's /Hyper links optimization Froogle Store - Froogle, Google's shopping search engine, applies the power of Google's search technology to one very specific task: locating sellers that offer the item you want to find and pointing you directly to the place where you can buy it. It is a price comparison search engine and it is absolutely FREE for merchants to showcase their product catalog and the top 3 results are showed on Google search results page thus redirecting the shoppers/visitors to your site. A true ROI for your website   Google Analytics is the ultimate reporting tool for many small and medium businesses. It gives corporate, marketing or e-commerce websites the ability to trace and track web-traffic and watch their costly investments in a snap. InfoSourcing can tailor Google Analytics to meet your specific needs. Read more about Google Analytics and its features on our website   Google Sitemaps - Search engines such as Google discover information about your site by employing software known as "spiders" to crawl the web. Once the spiders find a site, they follow links within the site to gather information about all the pages. The spiders periodically revisit sites to find new or changed content. It allows Google engine to crawl your website successfully and index all submitted pages and its a guaranteed submission, creating a sitemap for dynamic site is the challenge we encounter and provide solution that works seamlessly, the results reflect in 45-90 days period depending on PageRank of your website. (What is Pagerank?)   Website Submission - Creating a SEO friendly website is first step, submitting to all engines is the next. Your website is submitted to all organic and search engine directories through automated software's. This process requires us to have access to your domain email account and we generally ask our clients to create an email id for us submit@YourdomainName.com allowing us to interact during submission. Link Popularity - Link popularity enables to identification of those links that enable us to exchange links with other websites related to your business and increase your incoming and outgoing links to boost PageRank. This new services has been introduced and applied to all our clients in span of next 2-3 months.

Keyword Research - Extensive keyword research will be conducted on your business and detailed report of keywords will be presented by taking into consideration your competitor's website, Google Adwords, Overture keywords and the best keywords will be selected for Meta keywords, description and title. We use WordTracker keyword research tool.