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adidas Originals Spring/Summer 2008 - Introducing Originals Denim by Diesel
On February 1, 2008 two iconic lifestyle brands, adidas Originals and Diesel will launch a landmark product collaboration - adidas Originals Denim by Diesel.
The first denim collection to result from this four year relationship is a collectible line of extremely detailed, premium denim for true jeans lovers, designed in conjunction with the adidas Originals and the Diesel Creative Team, latter headed by Creative Director Wilbert Das. Two male and two female models presented in four different washes will be available exclusively at adidas Originals stores all around the world starting spring/summer 2008. Prices range from 160 Euro for the female adi-rohnary model up to 210 Euro for the male adi-viker model. Representing the long-term partnership of the two brands, the range is recognizable by the adidas Originals Trefoil and the Diesel co-branding.adidas Originals and Diesel - two global brands that stand for authenticity, self-expression and creativity for the fashion forward - have come together in the spirit of unconstrained exploration and collaboration.”I am an adidas fan myself and I am very excited about this project! It is the first time that Diesel creates a denim line with another lifestyle brand and we wanted to do it with adidas that shares with us the same fresh attitude and care for high quality and creativity” said Renzo Rosso, President of Diesel.
“This is the first time that we have entered into a collaboration of this kind with adidas Originals, and we would only do this with the right partner who brings our consumer something truly unique,” explained Hermann Deininger, CMO adidas Sport Style Division. Now when a consumer walks into one of our stores, we can offer them a complete look - from a track top to jeans to a pair of sneakers.”
The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel collection and the below the line campaign to celebrate both authenticity and originality.
The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time” by presenting playful, inspiring ways to encourage open, uninhibited self-expression and celebrate originality. 83 inspirations is just a start to invite everybody to share ideas in adidas Originals stores, online and through events. Because staying open to others is what being unconstrained is all about.
For more information please visit www.adidas.com | www.diesel.com
Here is another reason to mark down February 2nd. adidas Originals is set release its collaboration with premium denim label Diesel this Saturday. Come in colorways indigo or black, the denims are available in 2 fits: adi-ronhary & adi-matic for Women, adi-viker & adi-thanaz for Men. While there are 4 washes/colorways for Women. There are a total of 6 for Men. Each is embellished with Diesel’s “D” and adidas’ Trefoil rivets on the 5th pocket (or the coin pocket). The Trefoil also appear in the form of the leather tab in the rear. Others include 3 stripes detail around the cuffs and on the side.
Of course it might be better to see these details in person this Saturday at your nearby adidas Originals locations. Meanwhile, check the fun filled website adidas + Diesel created for the collection.
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